Maryland Weight Care, LLC (the “Company”) is committed to protecting your privacy. This Website Privacy Policy (the “Web Privacy Policy”) outlines our handling practices for data (including personal information) received, collected, and shared during your visit to [www.marylandweightcare.com] (the “Site”), the Maryland Weight Care, LLC website. By using this Site, you consent to the processing of your Personal Information (as defined below) as described in this Web Privacy Policy.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, the Company automatically collects certain information about you and your use of the Site, including but not limited to, information automatically stored by cookies and other session tools, information about your web browser, IP address, time zone, information about individual web pages or products that you view, websites or search terms that referred you to the Site, and information about how you interact with the Site (the “Device Information”). Device Information is collected for statistical data and does not include personally identifiable information, it helps the Company to improve the Site and deliver better and more personalized services to you.
The Company also collects certain information from you during your use of the Site, examples include, but are not limited to, your name, mailing address, email address, phone number, buying needs, comments left on or emailed to us through the Site, or other information required to provide a service requested by you or to improve your experience with our Site and our services (the “Service Information” and together with the Device Information, collectively referred to in this Web Privacy Policy as “Personal Information”).
To the extent you maintain a user account on the Site, or have left comments or interacted with us, you have the right to request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any Personal Information we possess about you, provided that, we will maintain any Personal Information we are obliged to keep for administrative, legal, or security purposes in accordance with applicable law and best practices.
Protected Health Information (“PHI”): Notwithstanding the terms of this Website Privacy Policy, and for the avoidance of any doubt, your rights with respect to any of your PHI collected by the Company, such PHI shall be maintained at all times in accordance with the Company’s Notice of Privacy Practice, a copy of which can be found here: https://www.mdweightcare.com/privacy-policy. To the extent we collect any of your PHI on this Website, or by linking to a portal or other web or cloud based application provided by a third party “Business Associate” providing services to Company and having an existing Business Associate Agreement in place with Company, such PHI shall be stored, transferred and maintained in an encrypted manner or otherwise as required to ensure that digitally stored copies of any such PHI are protected to the standards set forth in the Notice of Privacy Practices described above, and in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
HOW DO WE USE YOUR PERSONAL INFORMATION
We use your Service Information that we collect to provide our services to you, which includes, but is not limited to, fulfillment of contact requests placed through the Site (including direct correspondence, email marketing subscriptions, contract inquiries, and service/ information requests), communicate with you, screen our contact request submissions for potential risk or fraud, and providing you information or advertising relating to our service and products.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our Site visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
As long as you have not informed us otherwise, we consider the foregoing uses of your Personal Information to serve our legitimate interest.
We Process your Personal Information in order to fulfill obligations under the law and/or use your Personal Data for options permitted by law. We reserve the right to anonymize Personal Information gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymized. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our Site (if any), we also store the Personal Information they provide in their user profile. All users can see, edit, or delete their Service Information at any time. Website administrators can also see and edit that information.
We might process your Personal Information for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered, in accordance with this Web Privacy Policy and applicable law.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Google Analytics and Facebook to help us understand how visitors use the Site.
You can read more about how Google uses your Personal Information here: https://www.google.com/intel/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php?ref=pf You can also adjust your Ad Settings on Facebook here: https://www.facebook.com/adpreferences/ad_settings
We may share non-identifiable information with our partners — like advertisers or developers. For example, we share information to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes as is described above.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
EMBEDDED CONTENT
Content on this Site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. We accept no responsibility for the use of your Personal Information by any third party based on your accessing their website through embedded content contained on this Site.
BEHAVIORAL MARKETING & ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how target advertising works, you can visit the Network Advertising Initiative’s educational page at https://www.networkadvertising.org/understanding-online-advertising/ . You can opt out of some additional services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/ .
MINORS
We do not intend to collect or knowingly collect information from minors. This site is not intended for, nor do we target as consumers, individuals under the age of 18.
DATA RETENTION
When you submit a request through the Site, we will maintain your Personal Information for our records in accordance with internal retention policies, unless and until you ask us to delete this information, provided that, the Company may maintain any Personal Information as it is required to in order to comply with internal retention policies and applicable law, or to the extent such data is stored automatically in the Company’s electronic back-up servers or files.
CHANGES TO OUR PRIVACY POLICY
We may update this Web Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. By continuing to use the Site following any such modification, you expressly accept the terms of the Web Privacy Policy, as amended.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to request removal of your Personal Information, please contact us by email at DrParisi@marylandweightcare.com or by mail using the details provided below:
Maryland Weight Care, LLC
Suite 2400
Columbia, MD 21045
attn: Christina Parisi, M.D.
DrParisi@mdweightcare.com
You may request access to the Personal Information we hold about you and ask that your Personal Information be corrected, updated, or deleted. If you would like to make this request, please contact us through the contact information above.